Book review by Paschal as Published in the Irish Times, 29 September, 2008.
Paschal Donohoe is a member of Seanad Eireann. He was formerly the Commercial Director for Procter & Gamble Ireland.
In the crowded world of new business theories and gurus a snappy catchphrase is essential. Chaos Theory, Tipping Points and many other ideas, some old and some new, have been taken a long way by a catchy slogan. The latest of these theories is ‘Nudge’ by Richard Thaler and Cass Sunstein of the University of Chicago. Read More…
September 29, 2008





